Every Byheart pattern begins with a painting.

EXPLORE ORIGINAL ART

MEET BATOUL Y.

Flowers, birds, color and the freedom of the hand.

MEET BATOUL →

Where Painting Becomes Pattern

Original artwork, transformed into pattern.

FOUND AN ARTWORK YOU LOVE? →

From Painting to Pattern

PAINTING MOTIF

Start with an original painting. Discover the trend-aware colors, details, and forms that shape each motif.

PATTERN

Follow the transformation from painting to pattern — and discover prints created for fashion, textiles and lifestyle.

At the heart of each collection lies the artist’s hand.

I am Batoul, a surface pattern designer and artist. I bring flowers, birds and natural forms to life through watercolour and other media — exploring colour, movement and detail through the freedom of the hand.

Read more about me
Colorful floral pattern on a light green background

Painterly Botanicals

Botanical aintings shaped by colour, movement and the beauty of imperfect forms.

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Animal & Decorative

Expressive animals, ornamental forms and decorative pattern.

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Paisley Reimagined

Eastern heritage, modern vision.Traditional paisley forms reimagined through expressive colour, organic shapes and a painterly hand.

View Pattern collection
Blue  Light FL0019 Diffuse Garden – soft blue indexed bleed watercolor floral repeat, Byheart Design Sweden
Looking for Your Next Print?
Blue Violet Street
→ DISCOVER LICENSING

Non-Exclusive License

4-year license period. Use the print for fashion, home textiles or activewear. Pattern remains available to other buyers.

Exclusive License

1-year exclusive rights, renewable. No other brand can use this pattern during your license period.

Exclusive Purchase

Full rights transfer. Perpetual exclusive ownership. Pattern permanently removed from our library.

  1. 1. Request a Quote — Select your license type from the dropdown menu, then click "Add to Quote"
  2. 2. Sign the Agreement — We'll email you the license agreement within 24 hours for digital signature
  3. 3. Receive Invoice — Once both parties have signed, you'll receive an invoice with a secure payment link
  4. 4. Complete Payment — Pay securely via Shopify Payments
  5. 5. Receive Your Files — Download links sent to your email after signed agreement is returned

Important:

Digital files are released ONLY after the license agreement has been signed by both parties. This protects both your rights and ours.

Collaboration
FL0017 Teal Lime Girl Sportswear

From Studio to Wardrobe — Wear the Art
↓

Discover activewear and accessories featuring my own original prints — art you can wear, every day.

Bold Design. Sustainably Made. Not Mass-Made. Made for You.

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LICENSE DETAILS
LICENSE TYPE SCOPE TERM STARTING FEE
Non-Exclusive1 Product Category · Agreed Regional/International Territory2 years€450
Non-Exclusive — Worldwide1 Product Category · Worldwide2 years€600
Exclusive1 Product Category · Defined Territory1 year€850
Royalty-BasedScope individually agreedAs agreedFrom 7% of Net Sales
Full Buyout / AssignmentRights individually agreedAs agreedIndividual Quotation

Final scope and fee depend on Product Category, Approved Products, Territory, License Term, exclusivity, and production/distribution requirements.

Submitting a quote request does not grant any right to use the Design. Usage rights become effective only after the final terms have been agreed, the agreement has been accepted by both parties, and the required payment has been received.

Read the full Design License Agreement →

HOW IT WORKS
  1. Select & Request — Select your preferred licensing option and click Add to Quote.
  2. Scope & Confirmation — Byheart Design reviews your intended products, territory and licensing requirements.
  3. Agreement & Payment — Final scope and fee are confirmed and the agreement is accepted by both parties.
  4. File Delivery — Production-ready files are delivered after the required payment has been received.
LICENSE DETAILS
LICENSE TYPE / TERM / STARTING FEESCOPE
Non-Exclusive — 2 years · from €4501 Product Category · Agreed Regional/International Territory
Non-Exclusive — Worldwide — 2 years · from €6001 Product Category · Worldwide
Exclusive — 1 year · from €8501 Product Category · Defined Territory
Royalty-Based — from 7% of Net SalesScope and term individually agreed
Full Buyout / Assignment — Individual QuotationRights and term individually agreed

Final scope and fee depend on Product Category, Approved Products, Territory, License Term, exclusivity, and production/distribution requirements.

Submitting a quote request does not grant any right to use the Design. Usage rights become effective only after the final terms have been agreed, the agreement has been accepted by both parties, and the required payment has been received.

Read the full Design License Agreement →

HOW IT WORKS
  1. Select & RequestSelect your preferred licensing option and click Add to Quote.
  2. Scope & ConfirmationByheart Design reviews your intended products, territory and licensing requirements.
  3. Agreement & PaymentFinal scope and fee are confirmed and the agreement is accepted by both parties.
  4. File DeliveryProduction-ready files are delivered after the required payment has been received.