Brand Story

Hi, I'm Batoul — Print Designer & Founder of Byheart Design Sweden

I'm Batoul Yazdanian, an independent print designer based in Sweden with a deep love for botanicals, color, and the art of making fabric come alive. I specialize in premium watercolor floral prints for fashion apparel, home textiles and activewear — each design hand-painted with intention and joy.

For me, a great print isn't just pattern — it's a feeling. I create designs that bring delight to the people who wear or live with them, and I believe that beauty in everyday textiles can genuinely lift your mood.

Available for B2B licensing worldwide, I work directly with fashion brands, textile manufacturers and trend buyers — offering a personal, flexible and professional collaboration.

“My love of colour runs deep — rooted in the ancient Persian heritage that shaped my earliest sense of beauty, where rich jewel tones, intricate botanicals and the warmth of a thousand-year-old artistic tradition were woven into everyday life. Growing up in Sweden added another layer: the quiet Nordic light, the stillness of nature, the understated elegance of Scandinavian design. Together, these two worlds live in every brushstroke I make — bold, warm colours with an inner softness. Strength and serenity, held in balance.”